Presents

S.O.L.D.

Strategy · Operations · Launch · Delivery

Real business. Real conversations.

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i What S.O.L.D Is

The room where Nigerian developers do their real work, out loud.

S.O.L.D is the curated event series Legal City runs for the people who build. Each edition takes the four pillars of the trade and turns them into a working conversation. Not a panel for the press. Not a stage for the influencers. A room for the people who actually build, with the people who are about to.

Strategy session
S

Strategy

What you build. Who it is for. How the trade actually closes the gap between the two.

Operations session
O

Operations

The team, the systems, the way decisions get made. The quiet machine behind the visible project.

Launch session
L

Launch

The moment the project enters the market. The instruments, the story, the people you bring.

Delivery session
D

Delivery

From the first stone to the last unit handed over. The work that earns the next project.

The Editions.

S.O.L.D is a series. Each edition is themed, capped, and remembered by the people in the room.

i 9 June 2026 · Lekki, Lagos Closed

The Great Charter.

The opening edition. Twenty-three Charter Delegates. Four principals. One room where we set the S.O.L.D framework for the first time.

The Principals
Tobi Akerele, Gidi Africa — Strategy Oluwatosin Olajutoye, Zylus International — Operations Mrs Labake Adetunmbi, Founder & Director, Legal City — Launch Dr Tony Kolawole Aspire, GCEO Vista Holdings — Delivery
From the room · The Great Charter, 9 June 2026

What the delegates said.

Real words from the operators who sat in the first edition.

Emeka Chidoh Agwu
Emeka Chidoh Agwu
Charter Delegate
The S.O.L.D Conference opened my eyes. What stayed with me were the counterintuitive ideas that pushed against what I already assumed. It showed me mistakes I have made before, and how to correct them going forward. I was also moved by how openly the speakers shared their journeys, the challenges, the mistakes, the wins. I am taking real lessons back to my business. The biggest shift for me is in my approach.
SB
Samson Blaque
MD/CEO, Garnet Bricks Global Investment Limited
I have been in many rooms where people teach and lecture, but S.O.L.D completely changed my perspective. The insights and shared experiences gave me a fresh way of thinking about growth and business. I am already looking forward to the second phase, because I know there is more value to gain. If you want to scale big, you have to be in the room.
Akpos Odije
Akpos Odije
Operations, Landers Properties and Development
S.O.L.D was remarkable. From the training sessions to the practical insights, it was eye-opening. The biggest takeaway is that I am leaving with a playbook. The examples were practical, relatable and grounded in real experience, so every session connected. I also met some amazing people, and I am leaving energised about what comes next. Already looking forward to S.O.L.D 2.0.
Ibiwoye Kafayat
Ibiwoye Kafayat
Head of Human Resources, Sabreworks Real Estate Investment
It was an amazing and excellent programme.
Tolulope Johnson
Tolulope Johnson
Charter Delegate
S.O.L.D was an amazing event. It was an eye opener, and it showed me that there is a lot to be done in real estate.
ii 23 July 2026 · Lekki, Lagos Applications Open

The Dialogue.

A closed-room conversation between developers about the businesses they are actually running. The projects they are sitting on. The land they have. The launches they are nervous about. The deliveries that did not go the way they planned. No theory. No press. Real conversations.

S.O.L.D II · The Dialogue flyer
The Voices in the Room
Olawale Ayilara · Founder & CEO, LandWey · Chairman, Isimi Lagos Mrs Tosin Ajose · Partner & Lead Adviser, DealHQ Partners Emmanuel Abikoye · Co-Founder, Tribitat Real Estate · President, Billionaire Realtors Group Adetola Nola · Founder & CEO, Veritasi Homes Ichechi Okonkwo · CEO, Victoria Crest Homes · Deputy MD, Nedcomoaks Kennedy "Ned" Okonkwo · Founder & CEO, Nedcomoaks Debo Adejana · MD/CEO, Realty Point · Co-founder, School of Estate · Investment Aggregator, Bersama Coop
Apply for a seat
iii The Years Ahead
Edition iii

August 2026

Theme to be announced.
Edition iv

September 2026

Theme to be announced.
Edition v

October 2026

Theme to be announced.
iv Apply for the next cohort

Apply for a seat in The Dialogue.

The room is small. Invitations go out individually. Tell us about you and the project you would bring into the conversation, and we will be in touch within 72 hours.

We only respond to applications that look like a fit for the room that month. Everything you tell us stays between Legal City and your file. Nothing is shared.

Application received.

Thank you. We read every application personally. If The Dialogue is the right room for what you are building, you will hear from us on email or WhatsApp within 72 hours.